Storewars provides participants with a chance to learn and test strategic management concepts for the Consumer Packaged Goods (CPG) / Fast Moving Consumer Goods (FMCG) industry for both manufacturers and retailers.

Decisions must be made under tight deadlines on areas such as brand segmentation, positioning, promotions, price, discounts, new product development, terms of payment, shelf space allocation, store service levels and category management.

Storewars also recreates the interface between manufacturers and retailers, allowing participants to sharpen their negotiating skills.