Storewars is a business simulation that has been specially designed to capture the modern challenges of the Fast Moving Consumer Goods (FMCG) industry at both retail and consumer levels.

Teams representing manufacturers and retailers battle for Mindspace (consumer loyalty) and Shelfspace over the course of four days. Armed with company reports and market research information, retailers and manufacturers negotiate and make a series of “decisions” over four “periods”, each period representing six months in the real world.

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